Most people turn to Google when they do any type of search online, and when shoppers look for certain products, they tend to do their research about it in Google. They turn to Google to find the best deal when they’re looking for competitively priced products. And as more people are shopping for the holiday season, retailers should be ready to adapt to the needs of the customers. If your marketing strategies involve Google Ads, here are some ways to help you capture increased holiday demands. By following these tips, you will find it easier to boost your visibility to new customers and see the insight into your performance.
Highlight Promotions To Stand Out- To maximize the exposure of the deals that you are offering; you can make use of promotions. By applying for the promotions, you can expect a faster approval time and editing features for the promotions. And by doing this, you will be able to meet the demands of the customers either by extending an existing promotional period or participating in flash sales. Running promotions on Google will aid in the growth of demand and maximize your Return on Investment.
You can drive your sales volume by having a faster approval time because the customers will not have to spend their time waiting. You can make the products that are on sale appear with a different note when they show up on the free listing and ads in the shopping tab, Google image, and local inventory ads on search. By doing this, your promotion will appear in more places, which will help you connect with more potential customers.
Get Your Products In Front Of New Shoppers- To get your product in front of new customers is not difficult, as you can now list your products on Google for free. Another tip is to opt-in to free local listings in the merchant center, doing this will enable your in-store products to appear in the free listings in Google search and shopping tabs. A way for businesses to engage with local customers who are looking for a pick-up is to add their online store link directly to their Business Profile on Google so that the shoppers can easily find a place for the pick-up.
By optimizing for new customers, you will be able to elevate your paid advertising. You can focus on your new customer acquisition goal by creating a more compelling and creative display in the smart shopping campaign. You can feature your top products, feature videos, or highlight auto-generated videos from the product data. By following these tips, you will be able to get your products in front of new customers.
Review Your Performance With Insights- You can check the insights of your strategies to get an overview of how your performance is. You can check the auction insights like impressions and outranking share, which will show how you are performing on specific product categories compared to others. By using these tools, you can get an overview of your performance so that you can adopt and adapt to the holiday shopping behavior changes.
This year has been challenging for everyone, and a lot has changed. However, for retailers, you can follow this guide and give a boost to your business by using Google Ads to help shoppers find the best deals during this holiday season. This guide shows how to connect with new customers and how to be prepared to sell online. By following these tips, you will be able to drive holiday sales and reach new customers.
