How Your Business Can Benefit from Facebook Advertising

Although Google Adwords is an apt promoting platform for increasing your company’s brand popularity and customer reach, many companies get satisfied through Google Adwords and thus, promote their company to a limited audience. Your company shouldn’t commit the same mistake as there are several other advertising channels that can prove to be beneficial for your business.

One such option which you shouldn’t ignore is Facebook advertising. Here are a few reasons why you must invest in Facebook advertising:

1. Cost-effective advertising

With a minimal budget of around $1, you can reach thousands of people in the specific targeted criteria that you choose. If you stick to a similar budget per day in Google Adwords, you would even find getting a single click on your advertisement for an entire day. Thus, you can understand how cost-effective Facebook advertisement is.
Moreover, Facebook provides multiple bid types among which you can choose what’s best for you. These bids include-

• Cost per mille (CPM) – Bid per thousand impressions to increase exposure and brand awareness, as more people will be able to see your ad.
• Cost per click (CPC) – Choose the maximum bid per click with CPC bidding so that users can actively click on your ad through your own page or site.
• Optimized cost per mille (oCPM) – Through oCPM, Facebook shows your ad to selective people who, according to Facebook, are more interested in your ad and thus more likely to take action on your ad.
• Cost per action (CPA) – You should opt for CPA when you want users to take a specific action upon seeing your ad.
2. Target-specific advertising

Facebook advertising is a lot better than AdWords when it comes to targeting a specific audience. Rather than targeting what users search for, Facebook ads focus on the users’ demographics and interests. Thus, you get a lot of options when you set up the target audience for your advertisements. You can understand how to target ads through these tips:

• If you provide consultancy or other services related to business, you should target users interested in business, marketing, and advertising. It is also wise to specifically target users who are over 30 as they might be in a position of authority at work. Small business owners are also a good target.
• If you are selling products such as clothing and shoes for ladies, you can target females who show interest in shopping and fashion. Select an appropriate range to attract maximum convertible leads and, with the help of Digital Activities, also target those who tend to shop online frequently.
• Is your ad about an online dating website? If yes, you should then target singles and create different ads for separate gender interests.
• Ads about services availability in a specific local area shall target only the audience living in the geographical region where you operate.
3. Wider Audience

When it comes to popularity in the online world, we don’t even need to discuss anything about Facebook. It is the most popular social network worldwide, with an immensely large user base of 2 billion monthly active users. Thus, no matter what your industry or niche is, Facebook will surely have the audience you want to target. Even for the B2B industry, which finds it hard to convert in the conventional work hours, Facebook provides a perfect platform through which they can reach individuals who would be interested in their services.


4. Easy Tracking

Social media is a cheap yet essential business channel which can be proven to be beneficial for your business. Even though it is easy to use, you can get a headache when it comes to measuring the ROI for the time and resources invested. However, advertising on Facebook is a completely different case. The Facebook Adverts Manager allows you to track performance metrics so that you can easily measure the ROI. It gives you detailed information about the following-

• The total number of times the ad got shown (Impression, Reach, and Frequency).
• The number of clicks, page likes, comments, shares, and other actions taken by the people.
• All costs such as the average CPC, Cost per Like, and Cost per Conversion.

Even though it will take some time in setting up the Benefit from Facebook Advertising and will require an expert to work at it, the results and profit are surely worth the investment.